Never stop writing
Most recent writing
What we've been up to lately. What's on our minds, and what we think should be on yours. If you're new to our writing, scroll down a bit more.- You know you only need one persona (for now). How do you choose the best one?
- Mailing lists help you make the best of what you've already got.
- Reify has a lot to celebrate this quarter – we’ve kicked off our seventh year as a consultancy, and have welcomed our 100th client. Here are some key traits we've noticed about the very best marketing organizations.
Where to begin
If you're new to our writing, here's where you should get started.- Boiling down 5 years of marketing consulting to the ultimate framework for marketers and founders.
- A fabled startup mantra goes: Do things, Tell people. Most teams aren't doing that, though.
- How we think differently about buyer personas for B2B software companies
- How to gather your team and build a solid idea of the value you provide for your target persona.
- When people ask us if they should have a freemium plan, we usually say no. And then we send them this article.
Greatest hits
The posts of ours that get the most traffic.- A positive way of looking at the value we provide for our clients.
- And other things that they do at their own peril. And how to be better about it.
- How to get teams of smart people to get their ideas out into the world. And profit.
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Aka: how we respond when asked “how much should we charge for this?”
- Product marketing from the inside-out.
Full Archive
Chronological list of our writing going back to 2016 when we first announced Reify to the world.2023
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Jan 30
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2022
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2021
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2020
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2019
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2018
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2017
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2016
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