Never stop writing
Most recent writing
What we've been up to lately. What's on our minds, and what we think should be on yours. If you're new to our writing, scroll down a bit more.- This week, we're looking at the messaging and positioning of MySQL cloud platform, PlanetScale..
- This week, we're looking at communication monster Twilio's messaging and positioning.
- In this new series, we'll look at a new company's website each week, and write around 200 words worth of our honest feedback about it.
Where to begin
If you're new to our writing, here's where you should get started.- Boiling down 5 years of marketing consulting to the ultimate framework for marketers and founders.
- A fabled startup mantra goes: Do things, Tell people. Most teams aren't doing that, though.
- How we think differently about buyer personas for B2B software companies
- How to gather your team and build a solid idea of the value you provide for your target persona.
- When people ask us if they should have a freemium plan, we usually say no. And then we send them this article.
Greatest hits
The posts of ours that get the most traffic.- A positive way of looking at the value we provide for our clients.
- And other things that they do at their own peril. And how to be better about it.
- How to get teams of smart people to get their ideas out into the world. And profit.
-
Aka: how we respond when asked “how much should we charge for this?”
- Product marketing from the inside-out.
Full Archive
Chronological list of our writing going back to 2016 when we first announced Reify to the world.2024
-
Apr 16
-
Mar 29
-
Mar 19
2023
-
Jan 30
-
Jan 11
2022
-
Nov 21
2021
-
Dec 17
-
Sep 14
2020
-
Nov 04
-
Oct 27
-
Oct 26
-
Oct 14
-
Oct 12
-
Apr 28
-
Apr 23
-
Apr 09
-
Feb 25
-
Feb 11
-
Feb 04
-
Jan 30
-
Jan 23
-
Jan 23
2019
-
Nov 12
-
Sep 03
-
Aug 26
-
May 07
-
Mar 29
-
Mar 28
-
Mar 28
-
Mar 04
-
Feb 27
-
Feb 27
-
Feb 25
2018
-
Oct 11
-
Aug 21
-
Jun 11
-
Jun 07
-
May 09
-
May 03
-
Apr 03
-
Apr 03
-
Mar 19
-
Feb 23
-
Feb 09
-
Jan 25
-
Jan 16
2017
-
Oct 31
-
Oct 27
-
Oct 12
-
Oct 09
-
Aug 29
-
Jul 19
-
Jun 30
-
Jun 27
-
Jun 21
-
Jun 09
-
Jun 07
-
May 12
-
May 08
-
May 02
-
Apr 26
-
Apr 06
-
Mar 22
-
Mar 20
-
Mar 13
-
Mar 10
-
Mar 09
-
Mar 07
-
Mar 03
-
Feb 27
-
Feb 21
-
Feb 20
-
Feb 17
-
Feb 10
-
Feb 10
-
Feb 09
-
Feb 02
-
Feb 02
-
Jan 31
-
Jan 26
-
Jan 25
-
Jan 24
-
Jan 17
-
Jan 12
-
Jan 11
-
Jan 10
-
Jan 04
-
Jan 03
-
Jan 02
2016
-
Dec 29
-
Dec 27
-
Dec 23
-
Dec 22
-
Dec 22
-
Dec 21
-
Dec 20
-
Dec 19
-
Dec 12