Marketing Principles is a series of short reference posts designed to codify our ‘big idea’ thoughts about Marketing software into digestible, thought-provoking pieces.
All of Marketing can be boiled down to these four central, measurable properties:
- Awareness: How many people know about your product
- Experience: How many people try your product
- Revenue: How many people buy your product (a proxy for how much money you make)
- Retention: How much of your product your customers use over time